Modern methods of promotion of restaurant services

Restaurant enterprises should strive to constantly adapt to customer needs and ever-changing market conditions, offering appropriate services, identifying adequate methods of communication and promotion. The article is aimed at studying modern methods of promotion and determining the most appropriate restaurant services for this in wartime. The article discusses the essence and directions of application of modern methods of promotion. It is proved that promotion methods are very important both during the COVID-19 pandemic and during the war, and the variability of the market environment necessitates the innovative orientation of the restaurant business. The relevance of the creation and use of modern methods of promotion in restaurant facilities is substantiated. The definitions of the essence of the concepts of left-pointing-double-angle promotion right-pointing-double-angle , left-pointing-double-angle traditional forms of promotion right-pointing-double-angle have been improved. Promotion of restaurants is one of the mandatory directions of successful business. It is determined that the pandemic and martial law have significantly changed the conditions of existence of the restaurant business in Ukraine, but the current trends in the development of promotion methods can improve the state of this area, i. e.: automation, which has become a key trend in visitor service procedures - from receiving orders to calculating visitors;personalization - the possibility of the visitor feeling of interest on the part of the institution to his preferences in food and service, special needs, etc.;playing on the feelings and emotions of visitors - the main share of the content;influencer marketing, that is, using the authority of popular bloggers, sites and pages in social networks of famous people, which allows creating and conveying to the target audience the content that is better remembered due to its emotional component;charity and volunteering that help raise the image of the restaurant. Complete and reliable information about customers and their preferences plays a significant role in promotion. The main modern methods of promotion are highlighted, with the help of which the enterprise will not only earn decent money, but also become popular in the city. Each of these methods is unique and requires the attention of marketers, you also need to have a specific strategy on how to use each method. The modern consumer has become more demanding both to the product itself and to the ways it has to be presented. Therefore, the more unique the method of providing information, the more successful the advertising will be.

Msmes marketing strategies of Batik Malangan in the COVID19 pandemic

Economic activity must grow and develop faster than the growth in the number of people looking for work. One closely related element to economic growth is MSMEs, namely micro, small and medium enterprises. Indonesia's wealth assets that can be used as objects of batik tourism are also used as Indonesian cultural identity to the world. It is the reason that attracts researchers to make Batik Blimbing Malang SMEs the research object. Currently, the main task of Batik Blimbing Malang that must be carried out as a batik industry that is sufficiently developed to maintain the viability of its business in the situation of the COVID-19 pandemic era, is one of them by designing appropriate promotional strategies to face market competition. Therefore, this study aims to explore the sales promotion strategy of SMEs by conducting a qualitative research approach. This study was conducted on Batik Blimbing Malang. The results showed that the strategy of Batik Blimbing Malang in maintaining its business continuity, among others, was to do several points, including: Advertising, Personal selling, Sales promotion, Public relations, Word of mouth, Customer relationship.

Building a safe, inclusive, resilient and sustainable coconut community amid COVID-19 pandemic & beyond

Relevant fields which require ample attention in the coconut sector are discussed, including: rejuvenation, replanting and plantation development;production of quality planting materials with high productivity, new propagation methods, and seed/seedling sharing;development of scientific cultivation suitable for inter/multi species crops and coordination of international research;integrated processing and value addition;awareness raising, marketing and promotion;and formation of a marketing strategy for coconut value added products.

The current trends in marketing research in the tourism industry

Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: -logical;situational analysis;mean, absolute and relative values;comparison, graphic, sociological;statistical analysis;economic-mathematical;expert surveys and estimations. Based on the data of the World Tourism Organization, the indicators of development of the world market of tourist services are analyzed. Performed were the following: analysis of the dynamics of the number of subjects of tourism activity (tour operators and travel agents) in Ukraine;total average number of full-time employees;income from the provision of tourist services;operating expenses for the provision of tourist services;number of tourists served by tour operators and travel agents in Ukraine. The content of marketing research is disclosed as a multi-stage process, which should include the collection, registration and analysis of data in the sphere of tourism business. Marketing researches should be conducted according to 8 stages: determining the problem;development of the concept of research;cabinet marketing research;field market research;analysis of market conditions (supply and demand);research of foreign markets;simulation modeling;formation of a marketing information system. In order to determine the rating of tour operators of the mass segment of the tourism market in 2020, a questionnaire containing 16 questions is specified. Its results can be used when evaluating tour operators in terms of customer comfort and cooperation with travel agents. It is proved that marketing research in the tourism industry is advisable to be carried out systematically. This will provide for substantiating and elaborating managerial solutions in order to maximize the satisfaction of the needs of consumers of tourist services and solve the problems of significant seasonal fluctuations in demand.

Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging.

There is no standardized or validated definition or measure of "child-appeal" used in food and beverage marketing policy or research, which can result in heterogeneous outcomes. Therefore, this pilot study aimed to develop and validate the child-appealing packaging (CAP) coding tool, which measures the presence, type, and power of child-appealing marketing on food packaging based on the marketing techniques displayed. Children (n = 15) participated in a mixed-methods validation study comprising a binary classification (child-appealing packaging? Yes/No) and ranking (order of preference/marketing power) activity using mock breakfast cereal packages (quantitative) and focus group discussions (qualitative). The percent agreement, Cohen's Kappa statistic, Spearman's Rank correlation, and cross-classification analyses tested the agreement between children's and the CAP tool's evaluation of packages' child-appeal and marketing power (criterion validity) and the content analysis tested the relevance of the CAP marketing techniques (content validity). There was an 80% agreement, and "moderate" pairwise agreement (κ [95% CI]: 0.54 [0.35, 0.73]) between children/CAP binary classifications and "strong" correlation (rs [95% CI]: 0.78 [0.63, 0.89]) between children/CAP rankings of packages, with 71.1% of packages ranked in the exact agreement. The marketing techniques included in the CAP tool corresponded to those children found pertinent. Pilot results suggest the criterion/content validity of the CAP tool for measuring child-appealing marketing on packaging in accordance with children's preferences.